Google's mobile-first indexing has been a hot topic in search engine optimization (SEO) since Google laid out its plan back in 2016. via Kevintpayne Blog http://offers.kevintpayne.com/blog/mobile-first-indexing
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Content marketing remains one of the fundamental marketing strategies used by businesses today. In fact, a study done by eMarketer revealed that 87% of B2B companies are going to be using content marketing in 2018. via Kevintpayne Blog http://offers.kevintpayne.com/blog/content-marketing-trends Over the recent years, we have been seeing the rise of Black- and minority-owned startups in the US. According to the Harry Alford, Founder of the National Black Chamber of Commerce, the number of African-American-owned businesses in the US grew at a rate of 60%. Another report released by the Small Business Administration shows a 38.1% increase in companies owned by women and people belonging to minority groups. via Kevintpayne Blog http://offers.kevintpayne.com/blog/top-vc-firms 92% of marketers say social media marketing is a crucial part of their marketing strategy. This is because social media marketing gives businesses a level platform to help you scale your business, even if you're just a startup. via Kevintpayne Blog http://offers.kevintpayne.com/blog/social-media-management-tools Social media today has significantly revolutionized the way consumers interact with brands across every stage of the buyer's journey. According to a study done by Global Index, 40% of social media users use the internet to learn more about different products and services. More important, 30% of social media users base their buying decision on the feedback and reviews they find here. via Kevintpayne Blog http://offers.kevintpayne.com/blog/social-media-automation Ask any successful entrepreneur, and they’ll tell you that the early stages of a business startup are the most exciting. However, at the same time, it’s also the most stressful and most challenging. From developing a marketable product or service to crafting the perfect pitch to encourage funding from investors and battling with self-doubt, startup founders are always looking for ways on how they can quickly launch and scale their business. via Kevintpayne Blog http://offers.kevintpayne.com/blog/top-hubspot-for-startups-accelerators One of most significant challenges faced by tech startups is scaling after attaining product market fit. In today's competitive landscape, theirs less funding happening because VC’s are now looking for startups that can prove they can scale their marketing and sales efforts with a proven analytical framework. It can be difficult for a startup with limited capital to gain traction, primarily since they are working with limited resources. via Kevintpayne Blog http://offers.kevintpayne.com/blog/hubspot-for-startups Influencer marketing platforms are essential for any business that wants to use influencer marketing as a way to promote their brands and generate better sales conversions. That's because these platforms provide businesses of all sizes a place where they can search, screen, and collaborate with influencers and micro-influencers. via Kevintpayne Blog http://offers.kevintpayne.com/blog/top-25-influencer-marketing-platforms |
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Kevin Payne is an inbound marketing consultant that has helped multiple tech startups increase their customer acquisitions through the use of inbound marketing, growth hacking, and social selling. When he's not advising startups he often writes about the many lessons he has learned from the trenches. Archives
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